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If Cleveland Browns Beat the Steelers, Buyers Get Their KIA For Free
The last week of the year is quite known for amazing rebates and discounts, but this particular car dealership owner is surely taking things to another level.
Bill Doraty, owner of a single Kia dealership in Medina, Cleveland is proudly offering customers who have purchased a KIA car this week, that if the Pittsburgh Steelers are shut out by the Cleveland Browns, they will get their car for free!
Doraty comments that he knows a lot about marketing and knows that these type of promotions do work. And that, he gladly spends a lot in advertisement to have a good reward at the end.
This is not the first time someone offers such a crazy deal. Back in 1999, an electronics company in Kansas City came out with the promotion that if the Chiefs shut out the Chargers, all customers who purchased an item of more than $399 would get it for free. That week, the Chiefs did beat the Chargers and many customers had their items for free. Reportedly, the company had one of the biggest sales in history.
Doraty comments: “If there are ten Kia dealerships in Cleveland, assuming all else is equal, why wouldn’t you come buy your car from us? There’s a chance it could be free.” Very true, the only chance you are taking is getting a car for free.
In the case Browns do win, customers do have to pay any manufacturer’s rebates and taxes for the vehicle.